Jaap-Orr Co. Marketing + Advertising

Century Bank Direct is an online bank subsidiary of a traditional “bricks and mortar” institution. The bank wanted to position itself to capitalize on the tremendous growth in online banking. Since a web based bank costs a fraction of a “bricks and mortar” branch, the bank can offer higher rates and compete across the U.S. and the world. Their online bank meets customer needs for banking on the go from anywhere. It also positions Century Bank Direct for real growth.

Requirements:
Jaap-Orr was selected to brand, position, launch and market Century Bank Direct.

Solution:
Research noted the high cost of web positioning in a very competitive environment. Jaap-Orr crafted content which focused on how bank customers search for banking services. This approach gives Century Bank Direct an edge to lower marketing costs and significantly improve their organic positioning. The user-friendly interface and engaging layout helps convert visitors to customers.

View Website: Century Bank Direct

6966 Royalgreen Drive • Cincinnati, OH 45244
p: 513 241 2228 • f: 513 241 1969