Requirements:
Jaap-Orr was comissioned to develop a strategic marketing plan in order
to boost sales for RoboToolz under their new solo-entity.
Solution:
Jaap-Orr initiated a very succesful rewards program in order to increase
sales from RoboToolz distributors. The program covered a 6 month
campaign where we saturated the market with monthly direct mail pieces
containing RoboToolz keep-sakes (ie, a miniature golf cart with logo,
a tropical, light-up margarita glass with logo) all in an effort to
remind the sales teams that those meeting sales goals will be granted
an all inclusive, golf resort vacation from RoboToolz. Jaap-Orr's creative
team also designed a tradeshow booth and pop-up display with the reminder
message; enticing new distributors to jump abord the campaign.
